A coaching business is the hardest and the easiest business to start according to Christian Mickelsen. Moving forward from my last article on RESULTS, I would like to specifically address coaches because that is my passion….training the trainer/coach.
So when you are choosing your niche market what comes up for you? Here are some ideas.
- Sales Coach
- Coaching coaches
- Parenting Coach This could be parents/kids/teenagers/special populations
- Career Coaching
- Dating Services
- Couples Coaching or Relationship Coaching
- Business Coaching (This is as varied as the businesses)
- Weight Loss Coaching
- Health Coaching
- What is your suggestion??????
You may like to try muscle testing to see which form of coaching really gels with your bodies’ chemistry.
What would your Niche Market be?
So now you need to go to where the clients are and let people know what you do. The variety of networking events offers many opportunities for you to promote you. Offering ‘Introduction to Coaching Nights’ also could work well for letting people know what you do. It’s very important that you go to the right places and say the right things using the language of your prospective clients with the RESULTS in mind.
If I were to get together with you at the end of 2015 what would you have accomplished?
Imagine NOW that 2015 is a fabulous year and you have exceeded all expectations and doubled or even tripled your results.
- How good does that feel?
- What anxieties or fears do you have about getting all that success?
What are three things that you could do right now that could help you grow your business?
90% is sorting us out 10% is doing the work
So now people are hearing about you. How do get them to do a session with you?
If you are offering a FREE 45 minute session BE SPECIFIC about the intention of the session
Eg. We will be working for 45 minutes where we will identify and remove hidden challenges that presently hold you back. You will leave the session renewed, refreshed to tackle anything.
Eg. Skyrocket your business today. We will uncover the challenges and limitations that presently hold you back. You will feel renewed, re-energised and inspired to tackle anything.
PICK A NAME FOR YOUR COACHING AND STICK WITH IT
GET CLEAR ABOUT YOUR RESULTS. People are not paying you for coaching, they are paying you for their results. We need to think about the way the client thinks.
How do people contact you? This must be clear and easy.